The GLBT Market Simmons Market Research Bureau estimates that the GLBT market encompasses roughly 35 million Americans with a combined spending power of approximately $641 billion. Additionally, research groups including the OpusComm Group, Harris Interactive, Witeck-Combs Communications and MarketResearch.com have concurred with this estimate, placing the GLBT spend between $500 billion and $700 billion. According to Greenfield Online, four out of ten (42%) gays agreed that advertisements they read online have influenced their purchasing decisions for one product or service over another, and eight out of ten (78%) of them prefer to buy from companies who advertise directly to them. Most recently, TIME Magazine reiterated this point, stating, “Some research indicates that merely delivering a gay-tailored message is enough to create a long-term relationship. According to the Outright 2006 survey, more than one-third of gays and lesbians claim that tailored advertising in gay media will foster their loyalty to a brand — regardless of the quality relative to other brands.” Join Us EDGE is a premiere daily source of GLBT news and entertainment features, providing up-to-the-minute events coverage, lodging/dining/nightlife listings, local reviews and interviews, and up-to-the-minute information on a wide variety of happenings in our local communities. And those communities believe in our promise - you can tell by looking at the businesses already advertising on EDGE. We offer a variety of placements for interactive advertising, newsletter sponsorship, and integrated media campaigns. To find out more, download our media kit via the link below, or give our sales team a call at one of the numbers below. Download (PDF) :: EDGE Publications Media Kit Advertising Sales :: 617-422-0707 or email :: sales@edgepublications.com